Area: Material Culture: Berger, M.L. 2001. The Automobile in American History and Culture: A Reference Guide: Greenwood Press. Borg, K.L. 2010. Auto Mechanics: Technology and Expertise in Twentieth-Century America: Johns Hopkins University Press. Clarke, D. 2007. Driving Women: Fiction and Automobile Culture in Twentieth-Century America: Johns Hopkins University Press. Flink, J. (1975) Car Culture. Cambridge, … More Project Bibliography
Ethnographic work has taken a number of forms in recent years, at businesses like Xerox, Reebok, Intel, Motorola, Microsoft, Proctor and Gamble, Coca-Cola, and more. Today, in the field of applied anthropology, ethnographers use honed research methods to bring the consumer’s point of view to the design and development of new products and services, and to improve upon existing ones. … More Does my business need an anthropologist?