Fitness Gym Study: Innovative Biz

The following was delivered as an assignment for a design research class in December 2017 @ Carleton University. Credit to myself, Christel and Maham for being apart of this effort. INTRODUCTION: Our design intervention, the “Gourmet Gym”, explores the potential value contained in reconfiguring the experience of modern fitness clubs. By building on a new … More Fitness Gym Study: Innovative Biz

Article Comments: “Research Through Design as a Method for Interaction Design Research in HCI”

Zimmerman, J., J. Forlizzi, & S. Evenson. 2007. “Research Through Design as a Method for Interaction Design Research in HCI”, Carnegie Mellon University “Research Showcase @ CMU” Zimmerman, Forlizzi, and Evenson’s article “Research Through Design as a Method for Interaction Design Research in HCI”[1] seeks to make two contributions to the current way that human-computer … More Article Comments: “Research Through Design as a Method for Interaction Design Research in HCI”

Article Comments: “Design Anthropology Meets Marketing”

Graffam, G. 2010. “Design Anthropology Meets Marketing”. Anthropologica, 52(1). Pp. 155-164. How can we make the results of anthropological research meaningful for marketers and business people? This is the central question posed in Graffam’s 2010 article about the relationship between design and marketing from the design researcher’s perspective. As I have previously addressed, the role … More Article Comments: “Design Anthropology Meets Marketing”

Article Comments: “In Researching Emerging Markets, Anthropology Often Trumps Statistics”

Nailer, C., B. Stening, M. Zhang. 2015. “In Researching Emerging Markets, Anthropology Often Trumps Statistics”. International Journal of Market Research, vol. 57, issue 6. Pp. 855-876. Nailer et al. argue that with the exception of large firms, qualitative market research is very much in its infancy – especially so in emerging markets. Despite the problems … More Article Comments: “In Researching Emerging Markets, Anthropology Often Trumps Statistics”

Article Comments: “A Design Anthropology of Place in Service Design: A Methodological Reflection”

From a methodological perspective, Prendville highlights the strategies that designers use to map lived experiences along the theoretical lines associated with Ingold’s new materialist perspective. These mapping projects, informed through ethnography and participant observation, exposed a number of services not necessarily conceived of by prior perspectives as integral to the daily lives of the elderly Bryker community … More Article Comments: “A Design Anthropology of Place in Service Design: A Methodological Reflection”

Article Comments: “Ethnography and the Empowerment of Everyday People”

“The combination of ethnography and usability engineering results in products that make technology easy to use, enhance joy of use, and fit the socio-cultural context of everyday people at work or home, leading to the empowerment of end-users on cognitive, emotional, and socio-cultural levels.” … More Article Comments: “Ethnography and the Empowerment of Everyday People”

Article Comments: “Telecommunication-Product Meaning and Use: Two Examples of Needs Assessment”

Though, as others have shown, there are seemingly core symbols that have universal appeal, there are no such core aspirations and motivations for people’s actions. Even products which appear to have universal appeal, the internet for example, have succeed in a diverse range of markets because they have been adapted to fit local values, needs and tastes. In this brief article, Squires addresses this problem in the context of two multinational needs assessments of communication devices to illustrate how theories and methods from anthropology “helped business product managers understand the use and preferences of this technology for the global market while addressing local needs” (2005: 79). … More Article Comments: “Telecommunication-Product Meaning and Use: Two Examples of Needs Assessment”

Article Comments: “Where the Two Sides of Ethnography Collide”

It remains clear that the collaborative process of design and design research is anything but straightforward. Van Veggel’s 2005 article addresses four complexities of two disciplines colliding together, working within the design field, and their expectations for the role of ethnography in design research. … More Article Comments: “Where the Two Sides of Ethnography Collide”